SliderPage Inc., a furniture company, has been trying hard to keep its profits going. SliderPage asked its suppliers to reduce the cost of the raw materials that would be needed to create its products and also tried to buy supplies that are less expensive. Which of the following buyer price sensitivity factors is best illustrated in this scenario?
A)Product is significant proportion of buyer's costs
B)Buyers struggling financially
C)Buyers purchase in large volumes
D)Product does not affect buyers' performance

Question

Quizplus · Accepted Answer

SliderPage Inc. is trying to reduce costs due to financial struggles, indicating that buyers (in this case, SliderPage) are financially constrained, which increases their price sensitivity.