Fashion Mart Corp., a clothing company, offers the best quality material made using the finest threads and advanced textile machinery. It offers an extended product guarantee to its customers, something that its competitors have found difficult to achieve. This guarantee claims that the clothes that Fashion Mart creates will not wear out even after 200 washes. This guarantee has helped Fashion Mart to retain its loyal customer base and to frequently get new customers. This scenario best illustrates ________.

Question

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The scenario best illustrates a differentiation advantage because Fashion Mart is offering a unique feature (extended product guarantee) that its competitors are finding difficult to achieve. This has helped Fashion Mart to retain its loyal customer base and to frequently get new customers.