Appetit Corp. is a famous deli in the metropolitan city of Atika. The company became popular because of its consistency in the quality of bread it provided and its creativity in adding unique elements to create different flavors. One of Appetit's products is an infusion of peanut butter and barbeque sauce filled in a bun. Appetit Corp. also engages its customers in contests that ask them to make their own unique variety of bread, which later features among the company's products with the winner's name. All these factors have helped to create unique value that keeps its customers coming back for more. This scenario best illustrates Appetit Corp.'s ________.
A)capabilities
B)substitutes
C)values
D)resources

Question

Quizplus · Accepted Answer

Appetit Corp.'s consistency in quality, creativity in product development, and customer engagement activities illustrate its capabilities. These are the skills and abilities that enable the company to deliver unique value to its customers, distinguishing it from competitors.