SunLite Corp. runs fitness centers which are owned by the parent company Cyan Inc. Ryan, the manager of Cyan Inc., needs to decide on how to overcome competition by other fitness centers. He finally decides to bring in advanced facilities, such as imported gym equipment, to give faster results and keep SunLite centers open for patrons 24x7. Ryan feels that this will allow the company to gain more profits. This scenario best illustrates a ________.

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The scenario describes the decision made by Ryan, the manager of Cyan Inc., to introduce advanced facilities to overcome competition and gain more profits. This decision is focused on the business unit, i.e., the fitness centers owned by the parent company, which is the core of the business strategy. Therefore, it best illustrates a business unit strategy, which refers to the plan of action adopted by a company to compete in a particular business or industry. Functional strategy pertains to the tactics and methods used by various functional departments like finance, HR, marketing, etc., to support the overall business strategy. Emergent strategy is a flexible and adaptive approach used to respond to unexpected changes in the business environment. Strategy vehicle refers to the means or tools used to implement a strategy, such as mergers and acquisitions, alliances, joint ventures, etc.