Which of the following statements is true of business unit strategy?
A)It refers to decisions made at the level of the strategic business unit about how to gain and sustain advantage.
B)It refers to decisions about how to effectively implement the business unit strategy within functional areas.
C)It refers to decisions at the corporate level of organization about how to improve a firm's ability to recruit more resources.
D)It refers to decisions that are made by senior corporate executives about what markets to compete in.

Question

Quizplus · Accepted Answer

Business unit strategy is concerned with gaining and sustaining a competitive advantage at the level of the strategic business unit. Option B refers to functional strategies, option C refers to corporate-level strategies, and option D refers to corporate-level strategic decisions about market segments to compete in.

Which of the Following Statements Is True of Business Unit