Lavender Inc., a computer manufacturing company, sells its products at costs that are lesser than its competitors as it wishes to gain profits in order to cover more of the competitive market.The company follows this method as it has high unit volumes.The scenario best illustrates the _____.
A)acquisition strategy
B)cost-management strategy
C)pricing strategy
D)investment strategy

Question

Quizplus · Accepted Answer

The scenario best illustrates a pricing strategy where Lavender Inc. is selling its products at costs lower than its competitors in order to gain profits and cover more of the competitive market. This strategy is aimed at attracting more customers and increasing market share.