Firms can maintain traditional arm's-length market relationship between themselves and their nondomestic customers and still implement international strategies.

Question

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Firms can choose to maintain the traditional arm's-length market relationship, which refers to a market-based transaction with no long-term relationship or collaboration beyond the current transaction, with their nondomestic customers and still pursue international strategies such as export, licensing, franchising, or establishing a subsidiary abroad.

Firms Can Maintain Traditional Arm's-Length Market Relationship Between Themselves and Their