For a strategic alliance to be a source of sustained competitive advantage it must be valuable in that it exploits an opportunity but avoids a threat and it must also be rare and costly to imitate.

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This statement is true. For a strategic alliance to provide sustained competitive advantage, it must be valuable in that it helps a company exploit an opportunity or avoid a threat, and it must be rare and difficult for competitors to imitate. If the alliance is easily replicable or does not provide a significant advantage, it will not be a source of sustained competitive advantage.

For a Strategic Alliance to Be a Source of Sustained