Paid media marketing refers to the media exposure an organization gets through press and social media mentions, positive online ratings, and reviews, tweets and retweets, reposts, and recommendations.

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Paid media marketing refers to advertising and promotions that an organization pays for, such as sponsored posts, display ads, and pay-per-click advertising. The activities listed in the statement refer to earned media marketing, which is the result of positive exposure gained through word-of-mouth, social sharing, and online reviews.

Paid Media Marketing Refers to the Media Exposure an Organization