Which of the following refers to the media exposure an organization gets through press and social media mentions, positive online ratings, and reviews, tweets and retweets, reposts and recommendations?
A)social media marketing
B)paid media marketing
C)organic media marketing
D)earned media marketing

Question

Quizplus · Accepted Answer

Earned media marketing refers to the exposure an organization receives through third-party sources such as press coverage, social media mentions, online reviews, recommendations, and shares. It is considered more valuable than paid media because it is based on the organization's credibility and reputation.

Which of the Following Refers to the Media Exposure an Organization