Which of the following is an approach to social media marketing that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence?
A)earned media
B)paid media marketing
C)viral marketing
D)organic media marketing

Question

Quizplus · Accepted Answer

Viral marketing is the approach to social media marketing that encourages individuals to pass along a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. This type of marketing relies on social networks and word-of-mouth communication to increase brand awareness and reach a larger audience.

Which of the Following Is an Approach to Social Media