With focus groups, the researcher asks specific questions and guides the discussion to ensure that group members address the questions.

Question

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Focus groups are a method of qualitative research in which a researcher asks specific questions and guides the discussion among a group of participants to explore their attitudes, opinions, and perspectives on a particular topic. The researcher designates the questions in advance to ensure that the group members address the topics of interest.

With Focus Groups, the Researcher Asks Specific Questions and Guides