The most important consideration in comparing the advantages and disadvantages of the four survey designs is ______.

Question

Quizplus · Accepted Answer

The likely response rate is the most relevant consideration in comparing survey designs as it affects the representativeness and validity of the data collected. Higher response rates generally lead to more accurate data. The other options, such as flexibility and dealing with being mailed, are important but secondary considerations. The issue of social desirability bias is relevant to all survey designs and can be addressed through careful question wording and anonymity or confidentiality assurances.

The Most Important Consideration in Comparing the Advantages and Disadvantages