Caterpillar's attention was focused elsewhere when Komatsu made its first entry into Eastern Europe and gained ground.This is an example of:
A)collaborating.
B)loose bricks.
C)changing the rules.
D)layers of advantage.
E)differentiation.

Question

Quizplus · Accepted Answer

The term "loose bricks" refers to opportunities that established companies might overlook, allowing new entrants to gain a foothold in the market. In this scenario, Caterpillar's lack of attention allowed Komatsu to enter and establish itself in Eastern Europe, exemplifying the concept of "loose bricks."

Caterpillar's Attention Was Focused Elsewhere When Komatsu Made Its First