Marketers know that Russians consume a great deal of vodka.This type of market segmentation can be classified as:
A)demographic.
B)behavioral.
C)psychographic.
D)occupational.
E)benefit.

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing a market based on consumer knowledge, attitudes, uses, or responses to a product, such as the consumption habits of vodka among Russians.

Marketers Know That Russians Consume a Great Deal of Vodka