The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.However,these companies have to understand:
A)that women's preferences for cosmetics are the same in all countries.
B)that Chinese consumers are not willing to invest in beauty products.
C)what beauty means to Chinese women.
D)that working Indian women currently prefer only local brands.
E)cosmetics are preferred mostly by the top end of the market in China.

Question

Quizplus · Accepted Answer

Understanding cultural perceptions of beauty is crucial for cosmetics companies entering new markets. In this case, knowing what beauty means to Chinese women (C) is essential for tailoring products and marketing strategies to meet local tastes and preferences. Choices A, B, D, and E make broad generalizations that do not account for the nuanced understanding required to succeed in diverse markets.

The World's Best-Known Cosmetics Companies Are Setting Their Sights on a Lucrative