CRM tools allow companies like American Express,Dell,Sharp,and Sony to determine which customers are most valuable and to react in a timely manner with customized products and service offerings that closely match customer needs.

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CRM (Customer Relationship Management) tools enable companies to analyze customer interactions and data throughout the customer lifecycle, helping them to improve business relationships, retain customers, and drive sales growth by providing personalized services and products based on the customer's history and preferences.

CRM Tools Allow Companies Like American Express,Dell,Sharp,and Sony to Determine