Traditional market research is the most effective means for identifying latent markets.

Question

Quizplus · Accepted Answer

Traditional market research methods may not always be the most effective for identifying latent markets because they often rely on existing data and consumer feedback, which may not capture emerging or unarticulated needs. Innovative approaches, such as observational research or big data analytics, can be more adept at uncovering these hidden opportunities.

Traditional Market Research Is the Most Effective Means for Identifying