Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:

Question

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In the United Kingdom, "light beer" is commonly interpreted as having reduced alcohol levels, rather than being low in calories as intended by Anheuser-Busch and Miller Brewing. This misinterpretation led to market failures for these companies.

Anheuser-Busch and Miller Brewing Both Experienced Market Failures in the United