When Walt Disney Company's executives were planning to build a theme park in France,they firmly believed that the success of McDonald's and Coke as well as their own success in Tokyo ensured the runaway success of their plans.Disney policies prohibit sale or consumption of alcohol inside their theme parks,which they also implemented in France.This proved to be a failure since consuming wine with the midday meal is a long-established custom in France.This is most likely a classical example of:

Question

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Disney's failure to adapt to the local custom of consuming wine with meals in France, despite their global brand success, is an example of being victim to the self-reference criterion. This means they applied their own cultural norms (no alcohol policy) without adequately considering the local culture's preferences.

When Walt Disney Company's Executives Were Planning to Build a Theme