To speed adoption of a new product,a marketing team should:
A) ensure that features and benefits can be communicated or demonstrated.
B) design the maximum amount of complexity into the product.
C) discourage limited use on a "trial" basis.
D) attempt to make a clean break with existing customer values.
E) rely heavily on word-of-mouth marketing.
Correct Answer:
Verified
Q67: Long-term values include persistence (perseverance),defined as a
Q68: Together,innovators and early adopters make up about
Q69: If a marketing manager plans to enter
Q70: Which of the following is true about
Q71: Reference to one's own cultural values or
Q73: One of the basic elements of Rogers
Q74: An innovation can mean all of the
Q75: Adopter categories are classifications of individuals within
Q76: A new digital cassette recorder from Philips
Q77: Which of the following can negatively influence
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents