If a marketing manager plans to enter newly industrializing-countries (NICs)or other Asian markets with a product that has proved to be successful in the home market,the product's diffusion processes are likely to be:

Question

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Entering newly industrializing countries (NICs) or other Asian markets with a product that has already been successful in the home market can lead to a much faster diffusion process. This is because the product has already proven its value and utility in one market, and similar needs or desires in the new market can lead to rapid adoption, especially if the product fills an existing gap or meets an unmet need. Additionally, the globalization of media and the internet can help spread awareness of the product more quickly than in the past.

If a Marketing Manager Plans to Enter Newly Industrializing-Countries (NICs)or