The business environment in Europe has undergone considerable transformation since 1992 with significant implications for all elements of the marketing mix except:
A)product.
B)process.
C)price.
D)promotion.
E)distribution.

Question

Quizplus · Accepted Answer

The business environment changes in Europe since 1992 have significantly impacted product, price, promotion, and distribution aspects of the marketing mix, but the process, which refers to the mechanisms and flow of activities by which services are consumed, is not directly influenced by these changes in the same way.

The Business Environment in Europe Has Undergone Considerable Transformation Since