Markets of Central and Eastern Europe present interesting opportunities and challenges.Companies such as 3M International,Philips Electronics,and Henkel are moving into the region for all of the following reasons except:

Question

Quizplus · Accepted Answer

The correct answer is E because the other options (A, B, C, and D) are valid reasons for companies like 3M International, Philips Electronics, and Henkel to move into Central and Eastern Europe. These regions are seen as new sources of growth, offer the advantage of being the first mover, have lower wage rates compared to some Western European countries, and provide attractive locations for low-cost manufacturing. However, the need for changes in core products and Western brand names to be appropriate for business is not a reason to move into these markets; rather, it's a challenge that companies must address when they decide to enter these markets.

Markets of Central and Eastern Europe Present Interesting Opportunities and Challenges.Companies