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The Enlargement of the EU Has Affected Marketing Strategies in the Euro

Question 63

Multiple Choice

The enlargement of the EU has affected marketing strategies in the Euro zone countries by:


A) making it difficult to export food products from one country to another.
B) increasing the cost of production since the euro replaced local currency.
C) shifting products from one market to another in the event of shortages.
D) reduced tariffs and quotas for products imported from non-EU members.
E) having less flexibility in the placement of factories.

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