In global markets,Starbucks is a good example of simultaneously executing all of the growth strategies except:
A)market penetration.
B)market development.
C)product development.
D)market orientation.
E)diversification.

Question

Quizplus · Accepted Answer

Starbucks is known for its strategies in market penetration (expanding in existing markets), market development (entering new markets), product development (introducing new products), and diversification (expanding into new lines of business). However, "market orientation" is not a growth strategy but a business approach or philosophy that focuses on identifying and meeting the needs and wants of customers.

In Global Markets,Starbucks Is a Good Example of Simultaneously Executing