Starbucks is entering Italy in 2018,starting with a 25,000-square-foot flagship Reserve Roastery in Milan.This is an example of:
A)market development.
B)product development.
C)diversification.
D)market penetration.
E)service diversification.

Question

Quizplus · Accepted Answer

Starbucks entering Italy, a new geographical market, with its existing product (coffee) is an example of market development. This strategy involves expanding into new markets to increase sales or market share.

Starbucks Is Entering Italy in 2018,starting with a 25,000-Square-Foot Flagship