Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States,with a value proposition of being more expensive than Coach and less expensive than Prada represents a focus on:

Question

Quizplus · Accepted Answer

Burberry's global marketing strategy focuses on price, as it positions itself as more expensive than Coach and less expensive than Prada.

Burberry's Global Marketing Strategy of Offering "Affordable Luxury" to Customers