A company that succeeds in global marketing:
A)pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B)customizes special products for each world country or region.
C)creates both standardized and localized elements.
D)nurtures an ethnocentric management orientation.
E)uses localized products only.

Question

Quizplus · Accepted Answer

C) A successful global marketing strategy involves creating both standardized and localized elements. This approach allows a company to benefit from the economies of scale of standardization while also catering to local tastes and preferences.

A Company That Succeeds in Global Marketing