A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program.
A)use of localized elements
B)use of extension elements
C)needs assessment
D)domestic research
E)mind-set

Question

Quizplus · Accepted Answer

A transnational company has a global mindset, which means that it considers the needs of consumers in all of its markets. This is in contrast to an international company, which typically adapts its products and marketing programs to each individual market.

A Key Factor That Distinguishes Transnational Companies from International Companies