Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Question

Quizplus · Accepted Answer

Multinational companies focusing on product adaptation may overlook the benefits of standardization, such as cost reduction and brand consistency, which can make them less competitive against firms that capitalize on global strategies to meet the needs of customers worldwide.

Multinational Companies Pursuing Strategies of Product Adaptation Run the Risk