All organizations have key employees who are internal _____ that influence others, and who are usually veterans of the firm and particularly important in knowledge-based organizations.

Question

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Key employees who are internal opinion leaders have a significant impact on the attitudes and behavior of others within the organization, making them particularly important in knowledge-based organizations. Unlike born globals, who are focused on rapid international expansion, or surrogate buyers, who purchase on behalf of others, or business decision makers, who make important company decisions, internal opinion leaders are focused on influencing and guiding others within the organization.

All Organizations Have Key Employees Who Are Internal _____ That