Research shows that people are more willing to buy insurance from agents who are similar to them in age and political and social preferences, including liking similar brands of beverages and cigarettes. This is an example of which universal principle of influence?

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This scenario demonstrates the principle of liking, where individuals are more likely to comply with requests from people they like or are similar to. In this case, people are more likely to buy insurance from agents who share similar preferences and characteristics.

Research Shows That People Are More Willing to Buy Insurance