A _____ occurs when a business sells a product at or near the lowest price in the firm's chosen market segment or segments.
A) differentiation strategy
B) focused strategy
C) best-cost strategy
D) low-cost strategy

Question

Quizplus · Accepted Answer

A low-cost strategy involves selling products at the lowest price in the market segment, which is described in the question. The other strategies, differentiation, focused, and best-cost, do not necessarily involve pricing products at the lowest price in a particular market segment.

A _____ Occurs When a Business Sells a Product at or near the Lowest