The impact of increased market share can affect a firm in several ways, including offering new sales when the firm's existing market is saturated.

Question

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When a firm increases its market share, it can lead to new sales opportunities by expanding into previously untapped markets or by gaining a larger share of the existing market. This can be especially important if the firm's existing market is saturated and there is limited room for growth. By expanding its market share, a firm can increase its revenue and profitability, which can lead to further growth opportunities in the future.

The Impact of Increased Market Share Can Affect a Firm