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What Is the Risk Associated with Being a First Mover

Question 53

Multiple Choice

What is the risk associated with being a first mover?


A) If customer loyalty is very high, critical relationships may be established and a barrier to entry into the market already established.
B) Competition is based on cost and it may be difficult to be profitable.
C) Costs of establishing the market are hard to recover.
D) These industries and nations have low customer loyalty.

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