The _____ view of culture holds that an individual or a firm will believe that their own way of doing things is the best, and will not seek to adapt to local cultural practices.

Question

Quizplus · Accepted Answer

The definition given in the question matches the concept of ethnocentric view of culture. This view assumes that the individual or the firm believes in their own cultural practices and considers them superior to others, without seeking to adapt to the local practices.

The _____ View of Culture Holds That an Individual or a Firm