The one area where the 2008 Obama campaign clearly outperformed the McCain campaign was
A) the presidential debates.
B) the use of new media.
C) tailoring the ad campaign to issues in the news.
D) playing the expectations game.

Question

Quizplus · Accepted Answer

The Obama campaign made strategic use of new media, such as social media platforms like Facebook and Twitter, to engage and mobilize voters, while the McCain campaign was slower to adapt to these platforms. This ultimately gave Obama a significant advantage in reaching and energizing younger voters.

The One Area Where the 2008 Obama Campaign Clearly Outperformed