During the height of the Gulf War, President George H. W. Bush's popularity exceeded 90 percent. Three months later it dropped below 50 percent. The standard explanation for this drop is

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Priming effects refer to the influence media coverage can have on the public's perception of issues by making certain aspects more salient in people's minds. In the context of President George H. W. Bush's popularity drop after the Gulf War, the media's shift in focus from the war to domestic issues, such as the economy, likely changed the public's criteria for evaluating his performance, leading to a decrease in his approval ratings.

During the Height of the Gulf War, President George H