In explaining the process of attitude change in response to a persuasive message, you would expect which of the following?
A) Highly informed and involved people will be more likely to change.
B) Lower levels of information and involvement correlate with a greater likelihood of attitude change.
C) Attitude change is greatest among people with moderate levels of information and involvement.
D) Information and involvement are unrelated to an individual's susceptibility to persuasion.
Correct Answer:
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