MoveOn.org was one of the first groups to successfully organize a large number of people around issues like partisan bickering and the power of corporate lobbies in Washington. This was, in large part, because it used innovative technology to locate, recruit, and organize supporters. This is exactly what ________ theory would predict.
A) mass society
B) relative deprivation
C) emergent social movement
D) resource mobilization

Question

Quizplus · Accepted Answer

Resource mobilization theory emphasizes the importance of resources such as money, skills, and organizational structures in successful social movements. MoveOn.org's success can be attributed to its effective use of technology to mobilize resources and supporters.

MoveOnOrg Was One of the First Groups to Successfully Organize