According to Armand Mauss, What Happens in the "Incipient" Stage

According to Armand Mauss, what happens in the "incipient" stage of a social movement?

A) The social movement begins to fade away.
B) The very bureaucracies and institutions that it initially challenged absorb the movement.
C) The public just begins to take notice of an issue and define it as a problem.
D) Members of the social movement begin to organize and select leaders.