Bhutan's attempt to achieve Gross National Happiness, rather than a higher gross national product, reflects its desire to

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Bhutan's focus on Gross National Happiness reflects its rejection of consumerism and desire to adopt what it believes the "West" does correctly in terms of quality of life, social welfare, and environmental sustainability. It is not about providing more material goods, increasing foreign investment, or luring more tourists.

Bhutan's Attempt to Achieve Gross National Happiness, Rather Than a Higher