Contagion theory is one of the earliest theories developed to study collective action.

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Contagion theory was developed by Gustave Le Bon in the late 19th century to explore how behavior can spread rapidly and wildly among crowds. It suggests that individuals lose their individuality in a crowd, becoming swept up in the emotions and behaviors of those around them, and can act in ways that they would not do on their own.

Contagion Theory Is One of the Earliest Theories Developed to Study