An advertisement company uses online data to determine that Kelly is a white twenty-two-year-old female who goes to church every week. The advertisement company uses that data to determine which media advertisements Kelly will see online. How is the company deciding which advertisements Kelly will like?

Question

Quizplus · Accepted Answer

The advertisement company is sorting Kelly and others into taste publics by using online data to determine her demographic information (white, twenty-two-year-old female who goes to church every week). Based on this information, the company can make assumptions about Kelly's interests and preferences and show her advertisements that are more likely to appeal to her. This practice is commonly referred to as "targeted advertising."

An Advertisement Company Uses Online Data to Determine That Kelly