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Theodor Adorno and Max Horkheimer Believed That "The Triumph of Advertising

Question 51

Multiple Choice

Theodor Adorno and Max Horkheimer believed that "the triumph of advertising . . . is that consumers feel compelled to buy and use its products even though they see through them." What might you conclude if this is all you know about Adorno and Horkheimer?


A) They accept that reinforcement theory explains the way advertising works.
B) They accept that audiences are nonexistent.
C) They believe in the hypodermic needle theory.
D) They rely on the uses and gratification paradigm to understand media.

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