A key challenge for one nation's campaign to improve public health in rural areas was to convince isolated villagers to boil their drinking water in order to kill parasites. The only families who adopted the practice were not well integrated into the village and had few connections to their neighbors. What does this example demonstrate?
A) There is a need for more virtual communities around the world.
B) Social ties don't just connect us to others but also influence our behavior.
C) Attempts at modernization largely fail without modern technology.
D) Globalization leads to the McDonaldization of society.

Question

Quizplus · Accepted Answer

This example demonstrates the influence of social ties on behavior. It shows that social networks play a key role in adopting new practices or behaviors, especially in rural areas where traditional norms and practices are deeply ingrained. The fact that only isolated families adopted the practice suggests that social ties and community influence play a significant role in the success of public health campaigns.

A Key Challenge for One Nation's Campaign to Improve Public