Campbell Soup Company launched an ad campaign in 2000 that showed prepubescent boys offering soup to prepubescent girls. The girls declined because they were concerned about their calorie intake. The boys explained that "lots of Campbell's soups are low in calories," which made them OK for the girls to eat. The ads were pulled after parents expressed concern. Why were parents worried?
A) The calorie count was deceptive.
B) Soup isn't part of a healthy diet.
C) The ads taught girls to worry about their weight.
D) Even if they are low in calories, soups are packed with preservatives and sodium.

Question

Quizplus · Accepted Answer

Parents were worried that the ad campaign was teaching young girls to be overly concerned with their weight and calorie intake. It could potentially contribute to the development of eating disorders or unhealthy attitudes towards food.

Campbell Soup Company Launched an Ad Campaign in 2000 That