The French social theorist Jean-François Lyotard described contemporary culture in this way: "One listens to reggae, watches a Western, eats McDonald's food for lunch and local cuisine for dinner, wears Paris perfume in Tokyo and 'retro' clothes in Hong Kong." He was writing about postmodernism, but what concept can help explain this mixture of activities?

Question

Quizplus · Accepted Answer

Cultural diffusion refers to the spread of cultural beliefs, practices, and products from one society to another through cultural contact and exchange. This concept can help explain the mixture of activities described by Lyotard as it shows how various cultural elements are being exposed to and adopted by individuals in different parts of the world.

The French Social Theorist Jean-François Lyotard Described Contemporary Culture in This