Many kitchen tools today are made with easy-to-grip silicone handles, which are a vast improvement over old wire tools that were often painful to use. Although the advantages of silicone over wire might seem obvious, kitchenware makers were unaware of the problems with wire tools until they hired ethnographers. Ethnographers visited people at home, observed how they worked in the kitchen, and were able to determine what sorts of things could be sold to them. This ethnography is an example of

Question

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This is an example of a nonacademic use of research methods because the ethnographers were using research methods (observing people in their homes) not for academic purposes, but to inform market decisions for kitchenware makers.

Many Kitchen Tools Today Are Made with Easy-To-Grip Silicone Handles